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This blind journalist guides those who can see with his wealth of knowledge

Swaminathan Rajappan Pillai, may be congenitally blind, but the moment he begins the conversation with his favorite word to break the ice – “Hello”, we will marvel at his depth of knowledge and brood at our own inner darkness. He is a post graduate from the prestigious London School of Economics and he is MA (History) gold medalist from Kerala University.  He is the winner of cash awards, medals, certificates, books and trophies from voluntary organizations and trade unions for getting first class in all public examinations.

He has traveled to more than two dozen countries and wherever he went people wrote about him in newspapers and magazines. What attracts people to him is his positive attitude to life, and his amazing usage of other faculties to compensate of for the one disability that he has. He achieved every dream like others – he is well educated, married, has a daughter, and has a lot of friends.  He is a blind journalist, which is a rarity in India. And above all, he is a motivator and counselor for friends, students, and colleagues.

We worked together in an Institute, where we worked as IELTS instructors. He is lovingly called as Swami Sir by everyone and his classes were always crowded. We were assigned the task to prepare possible questions and answers for the speaking and writing module of IELTS exam, which was to be published as a book. I used to create the possible questions and Swami Sir gave the answers. No matter what question I created from topics under the Sun, he immediately churned out answers from his wealth of knowledge stored in his mind. Swami sir does not carry any gadgets. Whatever knowledge he shares is extempore. The book that he helped in essaying, ten years back, sells even today like hot cake.

He has extraordinary insight about human abilities and fallacies. So he could help many people solve their family issues. He recommended the CEO of our institute to assign me with the editing task of the IELTS book. Neither I nor the CEO was aware of my book editing abilities. I am indebted to Swami Sir for being the beacon in my writing and editing career.

Here is an interview with Swami Sir who has guided many, those who can see, for a better future in their career and family life.

What do you do nowadays?

I am an academic and freelance journalist. I teach English to students of IELTS, TOEFL, PET, GRE, GMAT, SAT and general English at Centre for American Studies, Vazhuthacaud Trivandrum. I sent articles to various publications such as Daily News and Analysis in Delhi. Moreover, I broadcast on some American radio stations.
British and Indian media organizations have accepted and published all my articles with no change of even one word. Interviewing the then British Education Secretary David Blunkett for my first-ever radio program is a remarkable achievement in my journalistic career. My listeners of BBS RADIO, which is an online radio station based in California like my talk shows very much.

Many girls who had been with me during school and college days were very fond of me.

Tell us something about your childhood and education?

I am the eldest of my parents’ four children. I have a brother and two sisters. All of us are now married and settled.
I began my schooling at the age of eight because my parents were unaware of the existence of special schools for the blind in India. I joined a newly opened blind school at Varkala on July 15, 1968. I was the smallest child. I have never looked back since then. Even now, most blind children study at separate residential schools until they are ready for high school in India. I did that. The blind school at Varkala had no government recognition at that time. So, my parents moved me to a government blind school at Kottayam and I did my primary school there.
I had my high school and early university education up to my BA degree respectively at T.D. High School and S.D. College at Alleppey, which is my hometown. I had my first Master’s degree at the Kerala University Campus at Karyavattam Trivandrum. The rest of my education was in London after working in Lakshadweep as a college lecturer for nearly nine years.

Tell us something about your wife and daughter?

My wife Sunitha is a qualified medical doctor. We have only one daughter and her name is Devi. She is now studying medicine in Russia. She is going to be a fourth-year student.

blind journalist
Swami Sir at his niecies wedding

Where did you meet your wife?

I met my wife at the Alleppey Bus Stand on May 10, 1988. She is a native of Quilon. At that time, she was studying medicine at Alleppey Medical College. We were introduced by some common friends. Gradually, our friendship grew to romance and we got married on September 30, 1991.

Which all countries have you been so far?

I began my overseas journeys with England where I went to do my higher studies at the prestigious London School of Economics and Political Science. I have been to 29 countries so far such as the UK, the US, Germany, France, Poland, Holland, Switzerland, the Middle-East, the West Indies, Russia etc.

Which country is the friendliest to people with different abilities?

Britain and the United States are very much friendly to people with special needs. Asia and Africa are far from friendly. In the Middle-East, they are not in the limelight of society.

Proclamation by ministers and officers are not scarce but many people with disability have a tough life in India.

What is the situation of differently abled people in India?

It is far from friendly in India. Proclamation by ministers and officers are not scarce but many people with disability have a tough life in India. With little or no assistance from the government and a society heedless of the plight of disabled people, their lot is cast in a world of darkness and solitude. They drag out their sterile existence in silent agony. For example, visually impaired people need scribes to appear for various public examinations including university examinations. Government remuneration for such scribes is very poor. People are unwilling to perform this role for such meager wages. Besides, there are several other restrictions such as the scribe should be a less qualified person than the examinee.

What all gadgets assist you in your activities?

In the past Braille was the only available tool for blind people. These days, computers and access technology have improved their lives significantly. I use computers and mobile phones. Android and Apple phones and similar devices are really good. I use them in my life. In the past, a very informed and knowledgeable blind individual could be at least a couple of years behind his/her sighted counterparts even in Britain and the United States. Now that online facilities are accessible thanks to modern technology, it is possible for us to work together comfortably.

I use my other faculties, i.e. my hands and ears. I am a keen observer of everything that happens around me.

Unlike other people with special needs you are a jolly person, you live your life to the fullest. You used to tell us about women in your life in schools, colleges, and family; can you share some of the stories here?

I do believe that men and women are complementary. To like gentlemen is what good women like. I have profound pleasure and pride in being a gentleman. For that reason, I have had several women in my life as friends, colleagues, advisers, well wishers,  and counselors. Many girls who had been with me during school and college days were very fond of me. I had similar feelings towards them as well. With some, the passion was inexplicably deep. However, as a person with a disability, I was unable to give them any promise until I was standing on my own feet. Some of them have not forgotten it.

People around you marvel at some of your extraordinary abilities, which even a normal human being does not possess – your roti and sabzi gets over together, for a normal person either the roti or the sabzi will be left in the end; you can touch and immediately say the model of the bike; and you know every denomination of currency, no one can fool you. What is the secret your success?

I use my other faculties, i.e. my hands and ears. I am a keen observer of everything that happens around me.

How are the new Indian currency notes different from the old ones?

They are less wide. They have some identifiable marks. However, Indian coins are more difficult than notes.

What message do you and your wife have people—able-bodied and disabled?

I would like society to become just and egalitarian. Equality before the law, the equal opportunity before the law and equal protection before the law are the cardinal principles of rule of law. These principles must be practiced everywhere so that the man in the street has room for liberty and justice.

Journey of a Traditional Kerala House from Kerala to Delhi

A 300-year-old traditional Kerala house, beautifully built with stones and wood was moved,1300 km from Kerala to Delhi. The house that belonged to a traditional agrarian family, was handed over from one generation to another to the youngest son of the family. And so the house finally was inherited by Oommen George, an Architect and Artist who now stays in the US. He had no plans to stay in his ancestral home.

What he wanted to be done with the house…..

When Mr. Oommen tried to sell the house, called Meda, in Mepral, Thirvulla, he realised that everyone was interested in the plot and the wooden antiques in the house which could be sold. None was interested in restoring and staying in the house. There was only one option before him which was to dismantle the house which was in a dilapidated state.

Traditional Kerala House

Who came to his rescue……….

His friend and Famous architect Pradeep Sachdeva came to his rescue at this moment. Well known for his projects like the Delhi Haat and the Garden of five senses. He is also the architect of offices and hotels like Taj.

How could Sachdeva dismantle the building unscathed?

What Sachdeva did next was to get the local traditional carpenter, Narayan Achari who knew about the wood works.  Commonly known as Achari, the Acharis are carpenters and they pass on their tradition from generation to generation. Narayan Achari and his local group of workers worked like professionals to systematically remove all the wood pieces of Meda and to number them and to pack them in groups.

What is unique about the traditional Kerala house?

Traditional Kerala House
Meda in 1900

Fifty years back in Kerala there used to be only a few pucca houses in a village, and the rest will be thatched huts. Hence the entire village had an emotional attachment to the palatial landmarks of their village. The arapura,  is the wooden room which is a granary, and has a granary box (pathayam) and ostensibly built at the entrance of the house with wooden carved door, gold platings and sophisticated locking system. The arapura was the storing place for the rice and other food items.

Why are Keralites emotional about traditional houses?

Every village has some kind of traditional stories related to the tharavad (ancestral home) and to the arapura of the tharavad. In my grandmother’s childhood home, a tradition is followed even now. The preparation for the temple celebration begins from that village ( know as kara) only after the karnavar (head of the family) of the tharavad opens the arapura and gives two bottles of coconut oil to the temple authorities. ‘Meda’, it is said was located above sea level, hence the villagers found shelter here during floods.

Traditional Kerala House

 

 

 

 

 

Role of an Acharis’ in the construction of a traditional Kerala house

The acharis, have got an important place in the Kerala architecture. They hand down their trade secret to the next generation. The role of an Achari is immense in traditional Kerala house construction. In olden days they were the consultant architects, engineers, carpenter and astrologer for any construction project.  Narayan Achari started mastering the skills at a very young age.

Features of a wooden room or Ara………….

Traditional Kerala house rooms of woods are known as Ara and Nira. Nira means panels. The walls, ceilings and the floors are made of wooden panels which are joined without nuts and bolts. The wooden panels are joined like jigsaw puzzles.Traditional Kerala House

Achari’s role in dismantling the house…….

Naryan Achari, dexterously removed the panels and packed them in groups so that when the package reached Gurugram, the panels could be easily unpacked and joined.

Did they use new materials in reconstruction in Gurugram?

Some of the wood was unusable, so Pradeep Sachedeva made a few new panels using similar wood in Gurugram. And only the wooden rooms of upstairs was brought to Delhi. Instead of the stones used for the ground floor walls, bricks were used in gurugram.

How long was the reconstruction……

Achari and his team were brought to Gurugram where the assembling and reconstruction were done within six weeks.

Traditional Kerala House

Traditional Kerala House

 

 

 

 

 

 

 

What were the additions made to the traditional building?

John Bowman, a British architect created a cast iron spiral steps to the upper floor. Initially, the staircase was of wood. In addition, a bathroom and a kitchen were constructed on the ground floor. In addition, electricity and plumbing were installed.

How is the house after eight years of shifting………..

Mr. Sachdeva says the house seems to belong to the place, and wood will be fine for a long time.

Is the upkeep of the wood structure difficult

He says maintenance of the structure is not difficult and the house is cleaned and kept well maintained.

How economical is it to shift a traditional house?

Mr. Sachdeva says that shifting the house is not a costly affair.

Traditional Kerala House

What is the house being used as in Gurugram?

Meda is being used as a weekend home by Mr. Sachdeva and it is also  used as  a guesthouse.

What do the guests say about the house?

They are absolutely thrilled!!!

Around the world in a wheelchair -Nadia Clarke

You might know children with cerebral palsy, who is the child of your friend, relative or a neighbour, who is bed ridden and you sympathise with the family which is taking care of the child. Nadia could have ended up simply lying in a corner of her house had it not been for the determination of her parent and the will power of Nadia herself. Her parents ensured that she studied in a regular school with her 9 siblings, for which they had to change locations.

Nadia Clarke has cerebral palsy and she is deaf from her birth. At the age of 5, she got a wheelchair and a communication aid implanted on that. Her communication aid is her voice which she uses to communicate. Using the communicative aid is not easy.  When she is talking to someone, her support staff communicates to her using signs. Then she makes sentence using the communication aid. Her communication aid consist of hundreds of words. It takes couple of minutes for Nadia to form a simple sentence.

The process of communicating with the aid is lot of hard work for Naida and her support staff, and sometimes a bit boring for the listeners because of the  long gap in between the communication. But that doesn’t stop Nadia from communicating and globe trotting.

The Guardian Newspaper describes Nadia’s mother as someone with turbo energy which she has passed on to her children. Her parent were determined that she studied in a normal school, hence they had to shift to different localities to send Nadia to schools that accepted her along with her brothers and sisters.

Nadia completed high school and level 2 in health and social care. Here next aim is to attend the university.

Nadia has got indomitable spirit and she is supported by an organisation 1 voice. She has travelled  around the world to Europe, US, Asia, Australia, etc.  She blogs about all her experiences in her blog.  One of her dream destination was India, and so now she was in India and she is quiet excited to visit Taj Mahal.

When she came to India she visited Anchal-Centre for differently abled children. She interacted with the children and their parents using her communication aid and her interpreters Samantha Jayne Green and Tanya Louise Perry. Sibi, a student of Anchal refused at first to dance because she thought her costume was too long and she might fall. But the teachers and parents convinced her to dance. Before leaving Aanchal Nadia called Sibi and congratulated her for being so brave to overcome the obstacle.

Nadia is all smiles always from her childhood picture upto now. She goes around the world and encourages children like her to move ahead in life and to explore opportunities. She says her biggest  gift in life was the communication aid. She says for deaf and dumb people the aid protects them from abusers, because they can always communicate.

When asked about the secret of her evergreen smile she said that her mother told her to wake up with a smile and to remain positve always.

In conversation with Grady Long

Grady Long’s video had gone viral where he sings ‘Aayiram Kannumai‘ at the ‘Kairali Gandharva Sandhya‘ in Kerala. He sang in the presence of eminent singers K J YeshuDas and Usha Uthup and there were a couple of other stalwart musicians present including the composer of the song, Jerry Amaldev.

Grady says he was surprised by the rousing applause from the audience. His plan was just to sing and leave the stage. But he became an overnight celebrity in Kerala, and in the last one year the video of the song has been shared and viewed tremendously  on the social media.

 

 

 

Before singing the song, Grady tell the audience that he was introduced to malayalam movies by his malayali wife…..

I got an opportunity to have a video conference with Grady, his wife Suja and Children.

Speaking different languages is a talent, and Suja got the talent to speak different languages fluently. She uses English, Spanish and Malayalam in her daily conversation. Though Suja left Kerala for the US at the age of 4, she put in lots of effort so as not to forget her mother tongue.

After her marriage with Grady Long, 15 years ago, they both used to watch a lot of malayalam movies, whereby Grady learnt malayalam movie songs that included Aayiram Kannumai.

When malayli kids born and brought up abroad or outside Kerala, say that malayalam is difficult to master, an American son-in-law of Kerala sang the evergreen song with relative ease. He also gave beautiful musical twist to the song which surprised Jerry Amaldev and K. J. Yeshudas, and they appreciated him.

Suja Long is now on the mission to train their three kids to speak in malayalam. She even posted her first video of teaching her children basic malayalam. Her video has got good review from the media. She plans to make more videos in the coming days.

 

 

Before his tryst with malayalam music, Gary was already a well accomplished singer in the US, singing with many bands. He sings in various Genre and different languages like Spanish, German and Latin. He was also popular for singing Bollywood songs. Gary has also sung Tamil songs.

He will be singing more songs in India very soon, for which he will travel to India with family. He will keep us updated on the developments. And in the meantime Suja is teaching children malayalam so that they can communicate well in Kerala. Both Grady and Suja agree that to learn any language you need to speak the language, and you will make mistakes which is part of the learning process.

We wish Grady and Suja Long all the very best for their upcoming projects.

Meet Sophia Banks who styled Priyanka’s most googled 2016 Oscar Outfit

Priyanka Chopra’s Oscar outfit, styled by Sophia Banks, was the most Googled Oscar Dress of 2016. Choosing the right kind of dress and accessories takes months of preparation and hard work. Sophia Banks has worked with Celebrities like Amber Heard, Sharon Stone and John Travolta. Here is an interview with Sophia Banks, where she talks about her work with Priyanka Chopra; her professional life and her future projects:

Tell us something about yourself?

I moved to the USA, Launching a fashion boutique was the next step for me, it was called ‘Satine’ and quickly became award-winning Hollywood hotspot. Satine was written up in all the fashion magazines, shopped by celebrities  and because of its fashion forwardness, step me up as a ‘Trend Forecaster’ from which started my career as a fashion consultant. I began to consult to top fashion lines and design for them. One of my favourite projects was for fashion house Rodo where I was flown to Italy to design shows.

As well as styling I have been recently working as a director on fashion Commercials.

Which all celebrities have you worked with?

Of course Priyanka Chopra.

Amber Heard, Sharon Stone, John Travolta, Leighton Meister, Shay Mitchell, Erika Christensen and many more..

Sophia Banks the stylist of Priyanka Chopra
Checking out an Outfit with Priyanka Chopra
As a celebrity stylist, what are your responsibilities?

When I first start working with someone I create a style guide for them which we follow for them as a guide. I also create a trend book for them for the season.

Then I help shop and buy their entire wardrobe. I also search the world for the best dress for ever red carpet event so they make it in press all over the world.

For a lot of my clients, I do all the costume for films, TV and commercials as well.

It is my job to set a goal with them such as be a style icon or get most googled fashion dress of the year and then reach that goal.

How did you choose the famous Oscar dress of Priyanka Chopra that was the most googled outfit of 2016?

It was so amazing working with her, she is such a wonderful, kind, beautiful person who works so incredibly hard. We always had such fun choosing dresses.

For the Oscar look as it was a big deal we were very involved in the selection of the dress. We of course requested many gowns and flew to Montreal where Priyanka was filming to do a fitting with about 40 gowns in tow.

We then did the fitting and the white was a top option along with many others but it needs alterations.

What is your opinion about Priyanka Chopra?

I think she is an amazing, beautiful and incredible woman. She is also such a hard worker, she is always flying somewhere to shoot something between the USA and India. Her success is an example of what happens when you give everything it takes towards your goal.

I also love her attitude to life, she is super fun loving and easy going. We always had fun together.

Sophia Banks who Styled Priyanka Chopra
Sophia Banks in a television interview
Have you been to Priyanka Chopra’s home Country, India?

Yes I have, I am originally Australian, and so I have travelled to India and all over. It is one of my favourite countries, I love it there. It is a spiritual place for me, there is something special once you land.

Do you have future plans to work with in Bollywood or with Bollywood Celebrities?

Yes I am in talks with new clients right now and am excited to work with some amazing Bollywood talent. I am also working on my first script and am possibly looking at filming in India, so I think I have a lot of future there.

Follow traditional diets to reduce obesity

While being interviewed for the post of a dietitian , a candidate was asked if she were a poor housewife and she wanted to cook a nutritional meal for her husband what would she cook. She said she would prepare drumstick leaf curry and sardine curry. Two items very cheaply available in Kerala two decades ago.

Nowadays our concern is about obesity. How to prepare food that is nutritional and reduces obesity. The answer is there in our traditional diet, the ingredients are available in the market. We can also grow a few vegetables in our little balconies.

I feel that ‘elaborate daily meals’ is the fad of the 21st. Having tasty food three times a day and ensuring right combination of food is as a result of the consumerist culture of today.  In my childhood days, on a normal day, I don’t remember having the right kind of accompaniment for a breakfast dish: Instead of chutney or sambar there will be sugar with idli, and instead of puri with chole there will be puri with mango pickle. The right combinations were available only on special occasions. Most children in my native village use to have pazhamkanji (old rice) for breakfast.

There were many reasons for the mismatch in food combination:

  • Shops were few and far between
  • Very few cooking gadgets
  • Unavailability of ready-made ingredients
  • Less income
  • Taste was of least priority
  • No choice: we ate what was put before us
  • Very little exposure to restaurant food

Nowadays we give the highest priority to taste, whereby nutrition comes second in importance. We ensure to have apt combinations for the meals and also taste should be as good as the restaurant one. So we add a lot of masalas and sometimes cook the food for a long time so as to get a particular tasty texture. Since tickling the taste palate in of utmost importance, we prepare different types of food every day. If yesterday we had roti, today we have puri and tomorrow idli. According to experts if we have the same kind of food every day we consume less, on the other hand, if different kinds of food are cooked then we have more food since we relish a new variety of food. For instance, the cooked rice left overnight soaked in water (pazhamkanji) and consumed for breakfast, was a tradition in Kerala. There are many nutritional benefits of pazhamkanji. Why not follow traditional diets to reduce obesity.

Go back to traditional diet………..

Nowadays we revive our tradition in our dressing, family values and ceremonies. When it comes to food, we take the tastier options of different cultures and from a tradition of our own. Why not instead of just adopting the tastier, easier, convenient and happier traditions, let us also adopt some of the tougher and bitter traditions which gave our ancestors a healthy lifestyle. Here are some tough dietary tradition followed by our ancestors and may help to reduce obesity:

Same diet every day

We know very well the staple diet of our ancestors. My ancestors used to have rice;  they had rice for lunch and dinner and sometimes even for breakfast, which is known as pazhamkanji (old rice), considered as one of the most nutritional breakfasts in the world. According to some medical experts, if we stick to our childhood diet in adulthood, then we remain healthy lifelong.

prominence for nutrition

Our ancestors never added flavour to make the food tastier. Every ingredient had some kind of nutritional content. My ancestors used jaggery, (containing antioxidants and mineral) in coffee, tea, sweets, etc. They had green leafy vegetables with rice for lunch. And the labours had pazhamkanji for breakfast which gave them stamina for their hard labour.

Add some bitter in platter

Post delivery diet in my village includes a jaggery sweet mixed with equal amount of fenugreek powder. This bittersweet combination is said to be the secret of the stamina of the elderly women in their 70’s even after giving birth to 7 to 8 children. Many good medicinal food items are bitter, so we must make it a habit of giving bitter food to kids. I know a mother who never gave sugar products to her daughter till she was 5 years old. She was given only naturally sweetened products like fruits and vegetables. And in the meantime, the girl became more interested only in naturally sweet products.

Seasonal diet

When I visit my mother’s village home there are no rewards for guessing what my mother will prepare for me. During the mango season, there will be mango thoran (Thoran is shallow frying of any minced vegetable, mixed with grated coconut and spices), mango curry, mango pickle etc. During Jackfruit season there will be jackfruit chips, mashed jackfruit, jackfruit seed fry, jackfruit halwa etc. And if there is a bunch of banana: first there will be banana flower thoran; then a few raw bananas will be fried or made to thoran; then the rest of the bananas will be kept aside to ripen. Now the inner portion of the banana stem will be made into thoran ( very rich source of fibre and good for the kidney stone).

Strict meal timing

In my village, if someone asks you at 1:30 PM that if you had lunch and you answer is in the negative, then the villagers will rate you as an undisciplined person. In my village, people follow an unwritten schedule for food: Breakfast at 7:00; Lunch at 1:00; Tea at 3:30 and Dinner at 7:00.  In our busy office schedule, we might say maintaining a strict timing is impossible. I know a number of people in various kinds of occupation who stick to their traditional diets and habits, no matter which part of the world they are, or how much work pressure they have.

A friend once said that the Tamil Brahmin community follows their dietary tradition no matter wherever they are. To make her point more clear she said just watch a Tamil Brahmin at a Buffet in a Five Star Hotel. They will look at all the dishes and finally settle down with idli and sambar, or rice and a veg curry.

I think we all need to follow the dietary tradition of our ancestors and not be carried away by all the tasty, enticing odour and attractively presented food items that will pave way for obesity.

Good news about rheumatoid arthritis

Two years back I spent a month in an ayurveda hospital to recuperate from the side-effects of an accident. While lying in the hospital I saw many patients of different age groups suffering from various forms of arthritis. Since I was undergoing ayurveda massage the only activity  I could do was to browse the net on my little mobile phone.

I read many online articles by medical practitioners and patients about the causes, symptoms and treatments for arthritis. There were many stories by arthritis patients about how they lived with the condition. Just like when you read the symptoms of any mental disease and you feel like you too got the mental disease, after reading about the symptoms of various forms of arthritis I felt I got one or all forms of arthritis. After reading the life stories of some arthritis patients, I imagined myself with a walking stick after few years. Then the doctor advised me to stop reading.

After returning to Delhi, I met rheumatoid arthritis (RA) patients surviving on pain Killers and they felt doomed.  One even described arthritis as a ‘dirty disease’. The online articles about arthritis and the experience of the patients in Delhi were similar. They all felt the same way;

  • There is not cure for arthritis
  • One day you are going to be bed bound
  • The doctors only prescribe pain killer, which has side-effect

And so I concluded that there is no use in taking medicines for arthritis, and all you can do is learn to live with arthritis.

After two years when I went to Kerala last month, I met a few young rheumatoid arthritis patients in their early thirties who were mostly detected with the disease only after they fell paralysed. I found positivity in their and their care takers attitudes. The patients lead a normal life while still continuing with the medical treatment. Rewinding memories to my days in the hospital I remember meeting patients and hearing stories of recovery and how Ayurveda helped them stays active.

I saw some videos of interviews by ayurveda and allopathic doctors in Kerala who claim that if arthritis is detected at an early stage, the disease can be cured and that in the last two decades many medicines have been discovered to cure arthritis.  What I understand is that the people in Kerala approach arthritis not as a deadly disease but as a lifestyle disease like diabetes or cholesterol, which can be kept in control. There is no fear or phobia about the disease.

Delhi and the western countries, from where most of the articles on arthritis originates, are developed place, where people lead a fast life and so they follow only the allopathy treatment. Kerala is the land of Ayurveda, where even the Keralite diaspora living in different parts of the world rely on Ayurveda for many ailments – especially medications post delivery.  Nowadays some keralite patients combine ayurveda and allopathy, or allopathy and homeopathy etc.

  • Maybe there is a difference in the way Keralites deal with pain and deformity.
  • Maybe the lifestyle in Kerala helps them deal with the disease is a better manner.
  • Maybe the authors of articles online are those with acute arthritis.

I could sense that the approach to arthritis was different in both part of the world, so an interaction between patients on two sides of the globe will provide new hope for arthritis patients.

Ministry of environment issues draft notification to check lead in household and decorative paint

According to a notification by Ministry of Environment, metallic lead in household and decorative paint exceeding 90 parts per million is hereby prohibited. The Ministry of Forest, Environment and Climate Change in India, issued the draft Gazette Notification on 8th April, 2016, of certain rules to regulate the manufacture, trade, use, import and export of lead contents in household and decorative paints.

Bureau of India Standards (BIS) shall be the nodal agency for the purposes of these rules and shall implement the provisions of these rules. These rules may be called the Regulation on Lead contents in Household and Decorative Paints Rules, 2016.

Presently there is not mandatory regulation to limit the use of lead in paint. The notification comes after persistent campaigns by consumer organisations and environmentalists as Lead is a major health hazard.  Lead poisoning may lead to genetic disorder, anaemia, learning disability, joint paint, and a host of other ailments. In most countries their are strict regulations to curb the use of lead in paint.

The following conditions shall be applicable namely:

  • The manufacturer or importer of the product shall label its product stating that the lead content does not exceed 90ppm and such labelling shall be durable and legible
  • The labelling shall contain the name of the manufacturer and the importer
  • The stipulations regarding the content of lead shall apply to paints manufactured on and from the date of coming into force of these rules
  • Every manufacturer or importer of product shall have a valid certificate of approval of the nodal agency for the manufacture of the product in India or for being imported into India
  • Every manufacturer or importer shall submit a schedule for drawing samples by the nodal agency by 31st March every year for subjecting its product for verification for conformity with the provision of rule 2.

Any person or organization desirous of making any suggestion or objection respect of the present draft rules may forward the same by writing by mail or fax for consideration of the central government within sixty days to W. Bharat Singh, Joint Director, Ministry of Environment.

Also Read: Be part of the Big Impact: Stop Lead Poisoning

Print your ads on paper cups

In a previous post I mentioned how ‘peppy gifts’ are soon replacing business cards because gifts are a faster means to strike a rapports with the target customers. Now, Gingercups.com has cup up with a effective Idea for offline marketing of online companies. They print ads on paper cups to garner the attention and interest of the target customers. As soon as a company register with Gingercups.com they can decide on a tagline and design of the papercup. Now gingercups will print the cups and market them in offices, parties, colleges, etc. Gingercups makes attractive flyers too for the marketing camapigns.

PEPPY GIFTS BETTER THAN BUSINESS CARDS

The concept of Paper Cup Advertising

GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details, etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience. The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink (tea /coffee) and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. Resultantly, it is not only welcomed but also shared further through word of mouth.

Enticing Flyers

Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place. GingerCup prints enticingly designed flyers that speak about their clients’ brand / product / service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.

Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.

A monk who never saw a woman

A Greek monk, Mihailo Tolotos,  who lived upto the age of 82 and died in 1938, never met a women in his life. He is probably the only Monk who never met a woman, though he was not blind. Few days after Mihalio’s berth, his mother died and he was whisked off to the Monastery in Mount Athos – which is completely isolated from females. The tradition of the Monastery goes back to the beginning of the retreat nearly nine centuries that even female animals are restricted from entering the monastery premise.

The Monks’ Republic in Greece is not ruled by the Greek Government but by members of 20 Greek monastries that are founded on on Mount Athos. The peninsula, which rises 6,000 feet above the rocky promontory, probably is the only place on earth where the female of any species, including homo sapiens, are prohibited.

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