Fluid Fashion – Comfy cum stylish garment for modern women

natural fluid fahsion

 Fluid fabric being light weight and unfussy, makes the modern professional woman look elegant and fresh even after a grueling day of work and commuting. With bright colours and chic patterns Anita Dongre used the fluidity of the fabric to design outfits in her popular styles – traditional, boho chic, contemporary, classic, western, to stylish saris. The loose flowing fabric shaped into churidhars, western wears, maxi dresses, tunics, crop tops, high waist skier and T-shirt dresses are the right choice for the summer and fall.

SUMMER FASHIONBoho Chic – A Popular Fashion Style This SummerBOHO CHICThe bohemian/gypsy fashion look prominent in the 60’s and 70’s revives from time to time. Boho mean the style  drawing influence from the culture of the gypsies or bohemians who were travelling people, and ‘chic’ mean elegance. After spending time and effort to mix and match the garment with the accessories – hats, boots, bandannas, necklace, ear rings and belts, a boho chic style exudes the feeling that you look chic inspite of hardly sparing any effort to look elegant.

TECH UPDATE5 Reasons why I chose ebook reader over hardcopy bookebook readerThe idiom ‘swim against the current to be successful in life’ acts in the reverse in this age of technology where you either swim with the current by embracing a ebook reader or face the same fate as the hard copy books in the library – dusty and forsaken.

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FASHION CHEQUEPalazzo pants for all occasions:printed-satin-plazzo-with-high-sandals-207x300
Palazzo pants is the latest trend  of this fall season. Women wear palazzo pants to malls, metros, on the streets, markets and tourist destinations. The long flowing pants which is in between a pant and a skirt look very elegant and attractive when worn in different occasions. And in winters you can use the chiffon palazzo pants.
SHOPPINGDelhi hypermarket Vs. Consumersspar1Delhi hypermarket segment is growing day by day. The opening of internationally renowned Spar hypermarket was an indication that  Delhi city was at par with other fast growing modern cities like Dubai, Kuala Lumpur and Hong Kong. On visiting Dubai I saw how Retail Hypermarkets are the lifeline of the city.  Using the Dubai hypermarket shopping experience as the yardstick, I tried to find out why  Delhi Hypermarket is a luxury and not a necessity. 
CONSUMER SERVICE:Lunch box home delivery system:back_to_schoo_lunch_box_foods_flickrThe pioneering entrepreneur, of the lunch box home delivery industry, is a woman who wants to help working parents provide kids with healthy lunchbox for school. Place an order in the morning and the lunchbox will be delivered at the door-steps before the kid leaves for school.
BRAND MARKETING:Serve global brands in India with desi tadka: b75989738df84f00c2caad4584f59d46 Marketing strategy of global brands in India has to be tailor-made, with a bit of desi tadka.  Indians consumers like to adopt the goodness of the western lifestlyle, without compromising on their Indian identity.


Ancy Abraham

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