Category Archives: SHOPPING

About consumers in india, products, comparing products

Bajaj Allianz General Insurance services are just a tweet away

Making a customer care call and queuing up patiently for a customer care executive to answer your call has become history, now Bajaj Allianz General Insurance introduces #twitterinsurance. An industry first initiative, Bajaj Allianz General Insurance is leveraging Twitter’s real time platform to offer instant services to customers and to non-customers.

The twitter service was initiated on May 23rd in Pune, with the company’s goal to provide expedite and hassle-free customer experience to both customers and non-customers alike. Bajaj Allianz General Insurance in arguably the first insurance company in the country which is harnessing on the power on the power of the digital platform.

Types of services provided

Anyone wishing in getting insurance information and services can simply send a tweet at the Bajaj Allianz Twitter handle with relevant hashtags and get the reply by Direct Message. Various hashtags are used for the variety of services provided by Bajaj Allianz General Insurance. The service that one can avail include the following:Bajaj Allianz General Insurance

Who Can get access to the services

Every service has a unique hashtag and anyone who has queries about the products can tweet to get an instant reply. Since the replies are provided by Direct Messages, the communication will be private and secure.Bajaj Allianz General Insurance

Commenting on the launch, Mr. Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance, says, “Technology has been a great enabler for the insurance industry, especially in the general insurance space given that the touch points with our customers are numerous in terms of service delivery. The need of the hour is customer-centric innovations that provide real time service to our customers. At Bajaj Allianz General Insurance, it has been our constant endeavor to aggressively leverage technology to bring in enhanced customer experience and transparency. #TweetInsurance is yet another step in this direction.”

Mr. Singhel added, “With Indians becoming more and more informed and connected, the aim is to consistently modernize communication channels and deliver the right solutions and assistance instantly. This initiative makes a digital channel of engagement an integral part in redefining our relationship with customers.”

About Bajaj Allianz General Insurance

Bajaj Allianz General Insurance is a joint venture between Allianz SE, the world’s leading insurer, and Bajaj

Finserv Limited. Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world. Bajaj Allianz General Insurance is one of the leading private general insurance companies in India. The Company offers various general insurance products like motor insurance, home insurance, health insurance, travel insurance and also unique insurance plans such as wedding insurance, event Insurance, film insurance. Bajaj Allianz has received iAAA rating, from ICRA Limited, an associate of Moody’s Investors Service for ten consecutive years. This rating indicates highest claims paying ability and a fundamentally strong position. The Company began its operations in 2001 and today has a presence in over 200 towns and cities in India. The Company has been constantly expanding its operations to be close to its customers.

Zinedine Zidane : brand ambassador of Upcoming Paris Inspired Residential Complex in Mumbai

After Messi, now the renowned footballer and coach Zinedine Zidane will be the Brand Ambassador of an Indian company. Real estate development company Kanakia Spaces today confirmed the signing of French football legend and Real Madrid manager Zinedine Zidane as face for its ‘Paris’ project in the Bandra-Kurla Complex.

Probably this kind of an endorsement is for the first time in Asia, because Zinedine Zidane owns three in one fame – a celebrity, ace-footballer and a Coach. When asked about his new assignment in India Zinedine Zidane said “This is my first involvement in India directly and I am delighted to be a part of it. When Mr. Himanshu Kanakia and Mr. Ashish Kanakia reached out to me for this project, I did not hesitate and was delighted to come on board with them in a consulting capacity for this project.”

Kanakia Paris is a unique project and aims to recreate a Parisian experience for the future residents at the complex. The project will bring to life the essence of Paris, namely art, romance, architecture, monuments, fashion and food, fully immersing residents in the Parisian way of life.

To make the Paris inspired project more authentically indigenous  a renowned architect from Paris, Olivier Vecchierini, will design the landscape and some interiors of the project. He is going to use his vast experience across various countries to ensure Kanakia Paris delivers a unique experience.

There are 7 towers at Kanakia Paris with 463 units in the 2 & 3 bedroom categories which start at Rs. 3.7 crores.

Kanakia Group was formed in the year 1986 and has earned a distinct reputation as one of India’s premium developers. It is rated as one of the top-ten real estate development brands in Mumbai.

The flagship real estate development company, Kanakia Spaces Pvt. Ltd. has delivered over 13 million sq. ft. of commercial, residential, entertainment, education and industrial spaces to date. The company has been honoured with several prestigious awards for its landmark projects, which exemplify the quality Kanakia put in their work.

Police verified Maids and Drivers for your home and office

Clueless about how to find trustworthy Maids and Drivers, then visit saaarthi.com to get Police verified helps for your home or office. Saaarthi is an organisation based in Mumbai, that provides maids and drivers who have been thoroughly verified

Saaarthi has a systematic and meticulous process of verifying the helps.

  • A thorough background check of the candidate
  • Followed by Police verification.

Saarthi helps us choose a skilled help according to our requirement, from a number of candidates provided by Saaarthi, without worrying about their background credentials.

In Delhi, yesterday an elderly was suspected to have been killed by a mason he hired to paint the house. The accused had a scuffle two days back with the victim about the payment and so he killed him along with the help of the house maid and her husband.  Such incidents are becoming rampant and in such scenario Saarthi provides Police verified Maids and Drivers.

In Nuclear families, as men and women opt for full-time careers, there is always requirment for trustworthy and skilled maids to take care of kids, elderly and to do household works. At this juncture saaarthi.com provides Maids and Drivers who are pre-verified.

Saaarthi Household Solutions Helps  hire Police Verified Drivers

  • Police Clearance Check (PCC) Done for all deployed drivers.
  • Complete set of fingerprints, Photographs and other details are maintained in our servers.

Tips That Could help you to keep Your Family Safe

  • Verify all domestic help with the police, even those who work part-time.
  • Do not hire any domestic servant on the recommendation of your milkman, driver and security man. Get references from employers.
  • Do not let your domestic servant’s ‘friends’ inside your house.
    Whenever a new servant is employed, the police station should be informed. His photographs, fingerprints and other details must be obtained and verified.

Saaarthi provides reliable maids and drivers, and liberates us from the tedious job of police verification of the candidates. In addition, Saaarthi also provides replacement of the candidates in case we find the person does not meet our requirement.

Kidoonz: attractive kids product; affordable price

Kidoonz has the right kind of solution for parents like you and me who refuse the demands of our kids because of ‘the pricing’. If you could not buy your kid the expensive, branded bag and storage bag they demanded, Kidoonz is the right shopping destination for you. Kids, like to exhibit trendy chairs, bottles and bags before their friends. What matters to the kids is the look and the unique features of the products and not the cost of the products.

Cool range  of kids product

Kidoonz, the Kids startup aims to make ‘cool’ kids product more accessible and affordable like the Unbreakable Glass Bottles, Sling Bags, Kids Chairs, Foldable Storage Box, Emoji Bag, Party Props, Baby Bibs, Sock Bottles, Small Water Bottles, Kids Cosmetics Bags, Car Carriers, Kitty Lamp, Birthday Cap with Lights and Dancing Monkey.kidoonz bottlekidoonz dancing minionskidoonz photo bagskidoonz water bottles

Affordable Price: Quality Products

With 305 million kids aged between 0-12 and a whooping $21 billion market catering kids products in India, Kidoonz aims to provide affordable range of fun kids products.  ‘We wanted to make fun kids products accessible to all at affordable prices, because at the moment the sector is still evolving and from a personal perspective we saw a huge gap in how relatable a brand is.’, says Dipenty Gupta, the co-founder of Kidoonz.   

Happy shopping for Parents and Kids

Kidoonz wants to make shopping for kids a pleasurable experience for both the parents and kids Shopping for Kids in current times online is not very ideal as everything is too expensive or just harder to find the right things. Our philosophy is simple, first think like kids and then think like their moms. Kidoonz begins right from that intersection point.’’, says Rishup Gupta, the founder of Kidoonz.

The Delhi based Startup is currently selling their products on online ecommerce sites like Amazon, Snapdeal and Flipkart; and they plan to open their own showroom this year.

Kidoonz carves a niche in the kids products market because of their attractive range of products and the low prices. Moreover, there are no major players in kids gears and accessories domain.

Find out more information on about them on www.facebook.com/kidoonz or their website www.kidoonz.com.

Booking for Rs 251 Smartphones begins at 6:00 AM on Feb 18

Ringing Bells, the smartphone manufacturer in India, has launched the world’s cheapest smartphone Freedom 251 costing at Rs 251. The booking for the smartphone can be done from the company’s website freedom251.com starting February 18, from 6:00 AM onwards. Here are a few things to know about the Rs 251 Smartphone, Freedom 251, which cost less than $4:

handheld x-ray fluorescence xrf analyzer for lead testing

Now that we discussed about the sources of lead, you might wonder if it is possible to detect the presence of lead in our homes. Lab analyses are expensive and time-consuming. However the handheld x-ray fluorescence (xrf) analyzer is the best substitute because we can take the instrument to the product, for instance for testing the soil. This battery operated, handheld x-ray fluorescence xrf analyzer is useful in detecting not only lead but also chlorine, cadmium, mercury, chromium, etc.

Uses of handheld x-ray fluorescence XRF analyzer

Presently handheld x-ray fluorescence xrf analyzer is used in western countries mainly by the manufacturers, sellers and importers to ensure complete safety of the product from hazardous substances. The manufacturers use handheld x-ray fluorescence (xrf) analyzer to detect toxins at three stages:

  • examining the raw materials before manufacturing
  • analyzing if the toxic elements are within permissible limits during the manufacturing process
  • verifying that the finished products comply with the specification of the the consumer safety guidelines.

Soil testing Vs Lead-leaching crops

Studies also indicate lead levels in people’s blood correspond directly to the amount of lead in the soil where they live. There can be many reason for the amount of lead in the soil to be more than that occurs naturally. Industrial activities, pesticide use, lead paint and lead batteries are some of the reasons for high level of lead in soil. When lead-leaching crops are cultivated is highly toxic soil they will be contaminated. Some of the common source of lead is through Lead-leaching crops including herbs, leafy greens and root vegetables such as potatoes, radishes and carrots.  Handheld x-ray fluorescence (xrf) analyzer, are being used to detect the level of lead in the soil. Anyone who cultivates vegetables be it  kitchen garden, farmhouse or community farms they can approach organization that conduct soil test using handheld x-ray fluorescence (xrf) analyzer. Soil amendments can be made if the soil is found to be high in lead content.

handheld x-ray fluorescence xrf analyzer

Relevance of handheld x-ray fluorescence (XRF) analyzer in India

There is high vulnerability to lead exposure as lead is found in many of the commonly used items, Batteries, Crayons, polymers, toys, paints, etc. As many homes are relatively old and small scale industries are found near to residential areas, the soil needs to be checked before cultivation is done.  Handheld x-ray fluorescence (xrf) analyzer can be used to screen a wide rand of products, plastic, paints, toys, electrical items, etc.

Lead exposure is a matter of serious concern as there are about 600,000 new cases of children developing intellectual disabilities and around 143,000 deaths every year. Campaign against lead hazards in India has been going on for decades, successfully resulting in the introduction of unleaded petrol and the paint manufacturers specifying whether lead is present in their products. Efforts are also on to reduce lead related occupational health hazards in India. However, it was the detection of lead in maggi that spread awareness regarding lead exposure.

Handheld x-ray fluorescence (xrf) analyzers are available in India.Here is an interview with Vinay Kumar C., Environmental Researcher with National Referral Centre for Lead Projects in India (NRCLPI) to have an insight about Handheld x-ray fluorescence (xrf) analyzers available in India.

Is handheld x-ray fluorescence (xrf) analyzer available only with NRCLPI, if not, where else are the instruments available?

No, the instrument is available in various primer research institutes and industries .

Can anyone buy the instrument or you need some kind of authorization?

Based on requirement by an industry/research institute it shall be supplied.

I think the same instrument is used to testing gold, can consumer go to some gold shop and get the lead test done?

Yes for large scale import & export XRF detection has been used. Generally Jewelers may also use electronic gold testers to figure out the quality of a piece of gold. Using a specific liquid or gel, they first create a circuit between the device’s probe and the gold.

Is this instrument user-friendly? Can this be operated by ordinary consumers?

Yes, the user is 100% user friendly and can be operated easily as it doesn’t require any reagents/chemicals/frequent software up gradation.But since it emits high frequency x-ray radiation which is harmful to health, it requires trained and knowledgeable person to use it in a safe mode without harming himself as well others.

Is this machine available for sale in India?

Yes, equipment is available in India and their various models of XRF, few are imported. 

How does a Handheld x-ray fluorescence xrf analyzers work

In a x-ray fluorescence (XRF), the electrons are displaced from their atomic orbital positions, whereby releasing energy which has the characteristic of the elements like lead, cadmium, etc. The XRF instrument detects and registers the release of energy.  The energy released helps in categorizing the element. Here is the analysis of the working of machine in detail:

The analyzer triggers X-ray beam with enough energy to affect the electrons in the inner shells of the atoms. The x-ray beam is then discharged from the front of the handheld XRF analyzer. The x-ray beam comes in contact  with the atoms in the sample by moving the electrons out of place from the inner orbital shells of the atom. This movement occurs as a result of the difference in energy between the x-ray beam emitted and the binding energy that holds electrons in their proper orbits; the displacement happens when the x-ray beam energy is higher than the binding energy of the electrons with which it interacts. Electrons have fixed positon at specific energies in an atom. In each element spacing between the orbital shells of an atom is unique to the atoms, so an atom of potassium (K) differs from the spacing between an atom of gold (Au), or silver (Ag), etc.

When electrons are displaced of their orbit, they leave behind vacant space, destabilising the atom. In order to correct, the instability created by the vacancies that the displaced electrons left behind, the atoms from higher orbits move down to a lower orbit where a vacancy exits. For instance, if an electron is shifted from the innermost shell of the atom, an electron from the upper shell can move down to fill the vacancy. This is fluorescence.

As electrons have higher binding energies the further they are away from the nucleus of the atom, an electron loses some energy when it drops from a higher electron shell to an electron shell closer to the nucleus. The amount of energy lost is equivalent to the difference in energy between the two electron shells, which is determined by the distance between them. The distance between the two orbital shells is unique to each element, as mentioned above. The energy lost helps in identifying the element from which it emanates, as the amount of energy lost in the fluorescence process is unique to each element. The individual fluorescent energies detected depends upon the elements that are present in the sample. In order to verify the amount of each element present, the proportion in which the individual energies appear can be calculated by the instrument.

Boho Chic – A Popular Fashion Style This Summer

bohemian
A boho chic outfit

Many styles divas this summer season were spotted in boho chic outfits – a combination of traditional and trendy, organic, coloruful, printed, detailed, and folk-inspired garments with modern garments.

The bohemian/gypsy fashion look prominent in the 60’s and 70’s revives from time to time. Boho mean the style  drawing influence from the culture of the gypsies or bohemians who were travelling people, and ‘chic’ mean elegance. After spending time and effort to mix and match the garment with the accessories – hats, boots, bandannas, necklace, ear rings and belts, a boho chic style exudes the feeling that you look chic inspite of hardly sparing any effort to look elegant.

Boho chic evolves every time it becomes a fashion trend, blending the latest trends and ethnic look with the funky, exotic, hippy style. This season the boho chic outfit is a combination of the ethnic with the modern wear –  Palzzo Pants, Skirts, Dhotis worn in combination with Crochet Jackets, Blouse and Noodle Strap Tops.

Thea Porter the pioneer of boho chic style

TP 11

Boho chic style was introduced by Thea Porter in the 1960’s during the time of economic woes. She had Beatles, Pink Floyd, Elizabeth Taylor, Faye Dunaway and Barbara Streisand as her customers. Her loose, draped shapes and fabrics  have since become part of style of stars. Her designs were inspired by her upbringing in the Middle East – Jerusalem, Beirut and Damascus, that also reflected in her love for antique materials like French voiles, Ottoman velvets, Swiss chiffons, Indian handprints, Islamic embroidery and brocades of Damascus.

Keith Moss and Sienna MillerCaptura-de-pantalla-2014-08-15-a-las-16.22.09

After thriving as the style of the celebrities in the 60’s and the 70’s,  the style was revived in 2005 by Kate Moss and Sienna Miller. They become synonymous with the boho chic look when they bohemian inspired on many public appearances.

How to achieve a boho chic style?boho

Boho Chic style reflects the personality  – a  non conformist, and adventurous self, who wants to carve an individual identity. You can wear fluid clothes, long drapes or shirts with folk inspired motifs or colourful traditional prints. Team it with a boot and wear lot of jewellery – large slouchy bags, sandals, beaded necklaces, drop earrings and colourful bangles. Keep the hair loose and wavy so that it appears like the hair has been undone. To get a complete boho chic like use a hat, a hairband, a scarf around the head or a turban.

Indian tradition inspired bho chic

Strand of Silk - Indian Wedding Blog - Bridal Designer Spotlight- Anita Dongre - Dhoti Gowns 1

In India Boho Chic outfit is a popular trend with the celebrities and popularised among the cosumers by boho chic brands like Global Desi by renowned designer entrepreneur Anita Dongre.  Her boho chic garments are popular among college students and office goers who find the mix and matching style blend with the Indian culture as well as suit the global culture of the corporate workplaces. Anita Dongre’s collection includes, block prints, Indian motifs and designs on ethnic wears like palazzos, patiala, Churidars, shorts and  long skirts. The Kurtas with ethnic design go very well trousers and jeans.  An advocate of environment friendly wears, she has brought a range of boho chic outfits using fluid fabric made from environment friendly natural fibres.

Also Read: Palazzo pants for all occasions

Accessories an essential for the Boho look

accessories pThen boho chic look is complete only with the right kind of accessories – large slouchy bags in folk designs, sandals, colorful necklaces, drop earrings and bangles with ethnic design.  The latest boho chic fashion is to keep the accessories minimalist whereby presenting the look of being boho chic while remaining rooted.

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5 Reasons why I chose ebook reader over hardcopy book

 

The idiom ‘swim against the current to be successful in life’ acts in the reverse in this age of technology where you either swim with the current by embracing a ebook reader or face the same fate as the hard copy books in the library – dusty and forsaken. I developed the habit of reading and collecting books, of various sizes, shapes and designs, as a nursery student – my first book was “Thumbelina” story book with pictures that moves. As I grew older the habit of book reading became part of my life; thus I refused to leave this old world of books, even if offered a billion dollars in exchange. To know more about the summer fashion trend of wearing Palazzo Pants, read this post.

I cannot assume a Bookless (hard copy) world as the ingrained habit of reading books bestows unexplained pleasure tastier than eating a hot cake right out of the oven or a chilled chocolate ice cream. When I held the books in my hands a train of emotions followed with it – the smell of the fresh pages or the dust of the library; the crackling sound while flipping the pages; the little stains of tea or coffee left by the previous readers which gave the feeling that I read the book while being surrounded by an imaginary group of bookworms. Besides, there is nothing as exciting and pleasurable akin to reading books under the shade of a tree with the cool breeze ruffling the pages of the books.

Stubbornly cling to save the glorified habit from extinction I travelled half an hour by bus, carrying heavy books, to the biggest public library in the city. The number of book shelves, in this library, decreased on my every consecutive visit with the vacant spaces utilized for personality development activities – English speaking, calligraphy, creative writing…. The silent giant the internet which gradually devours the brick and mortar library facilitates every activity in the library to be materialised through virtual library. I subscribed, however unwillingly, for online membership enabling me to download books from an ocean of collections available in the virtual library

Switching from hard copy books to e book reader was a new milestone in my life– I discarded the  habit I loved and felt proud of; a habit of reading books that became my friend, confidants, influence, intellectual powerhouse……….my all weather friends –my hard copy book. Now I own an ebook reader, not a library of books proudly displayed on bookshelves in every room of my house. Anyways ebooks score over hard copy books in a number of ways as elucidated below:

  1. I instantly download the books instead of the time consuming practice of searching the rows of shelves in the library
  2. I need no book marker as I can utilize the book marker feature in the ebook reader.
  3. The night-reading mode makes reading comfortably in the night
  4. I can easily carry the ebook reader in a handbag.
  5. The ebook reader apps can be downloaded on mobiles, tablets and smartphones making the handbag lighter.

 

Palazzo pants for all occasions

Palazzo pants are loose pants that look more like a skirt. More often celebrities are spotted wearing palazzo pants paired with shirts, tank tops and jackets. And their style is enhanced with branded bags and matching  stiletto. To know more tips about losing weight read this post. 

Palazzo pants are the latest trend  of this summer. Women wear palazzo pants to malls, shopping, parties and tourist destinations. The long flowing pants looks very elegant and attractive when worn on all occasions. And in winters you can use the chiffon palazzo pants.

Why wear a Palazzo pant?

Palazzo is the style of this summer season.  Palazzo is not just for celebrities. With a little modification to suit the lifestyle, palazzo pant can be worn to office, parties and markets.

Palazzo pant gives an edge, in style quotient, so that the one wearing a palazzo stands out in a crowded metro or in an public event. Palazzo pants are loose flowing so they are comfortable to be worn to work.

How to wear a Palazzo pant?

You can wear a palazzo pant which is foot length and team it with a high heeled shoe.  Palazzo pant can be paired with traditional Indian tops like kameez; or with short shirts and tank tops.

Palazzo pants in different hues and materials

Palazzo pants are now available in silk, crinky chifon, chiffon and cotton variety and they have been adapted for the everyday lifestyle of the common man. For girls and women who want to look smart in office, in parties, shopping or for an outing; any time and every where the Palazzo pant is comfortable and stylish.

There are a variety of palazzo pants available in the market in various colours and materials. Pair palazzo pants with an elegant top and look pretty and smart for office, party or an outing.

palazzo pantsCrinkle Chiffon Palazzo pants as Party wear

Wear a loose flowing crinkle chiffon palazzo pants party wear with a matching long Kameez and look stunning at parties.

 

palazzo pantsPrinted Palazzo Pants for casuals

A printed cotton palazzo pants is comfortable for casual wear paired with a short shirts. 

 

 

 

palazzo pantsSilk palazzo pants for evening wear

This silk outfit looks gorgeous for a social event like a birthday party or an anniversary. 

palazzo pantsMatching accessories for palazzo pants

A matching pair of ear rings, colourful necklace or a stylish hand bag will increase the style quotient.

 

 

 

palazzo pantsPalazzo pants official wear

Get ready for office looking stylish, trendy, official and smart.

 

 

palazzo pantsMothers in Palazzo pants

A modern mom who is trendy and gorgeous in palazzo. Make sure that the palazzo pant bottom does not drag on the floor. The palazzo pants look elegant with a flat heel shoe.

 

 

 

palazzo pantsPalazzo pants for formal wear

Wear the palazzo pants with the trendiest kameez in the market. The best look comes when the palazzo pants are worn in contrasting colours with the top.

palazzo pantsPalazzo pant with prints

A printed casual looking palazzo pants can be worn to college on a normal day. Pair it with a short kurta of contrasting colour. 

 

 

 

palazzo pantsPalazzo pant with a short top

Who said palazzo pants are only for celebrities. Wear a short top with palazzo pants, wear a bead necklace and get ready for office any day.

 

 

palazzo pantsPrinted palazzo pants

Printed palazzo pants look elegant on college girls. Where ever you go you get noticed for the style and elegance.

 

 

 

 

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Fluid Fashion – Comfy cum stylish garment for modern women

Remember Kangana Ranaut and her LIVA, natural fluid fashion adverts that filled the national newspapers a few weeks back. Natural fluid fashion has come of age and is going to be the raging trend of the coming years. I can say this with confidence because celebrity fashion designer Anita Dongre designed summer collection for her brand Global Desi with Natural Fluid Fabric. And, whatever prints and designs Anita Dongre introduces every season is copied and recopied until the trend is adapted by every household in India.

It is said that we wear fashionable garments to impress others though we many feel uncomfortable in our outfit.  Fluid fabric being light weight and unfussy, makes the modern professional woman look elegant and fresh even after a grueling day of work and commuting. With bright colours and chic patterns Anita Dongre used the fluidity of the fabric to design outfits in her popular styles – traditional, boho chic, contemporary, classic, western, to stylish saris. The loose flowing fabric shaped into churidhars, western wears, maxi dresses, tunics, crop tops, high waist skier and T-shirt dresses are the right choice for the summer and fall.

fluid fashion 1The fluid fabric is launched by the Aditya Birla Group under the brand name LIVA. The fluid fabric is manufactured by extracting cellulosic fibres from woods from trees specially grown for this purpose. The fibre is said to be “natural and biodegradable, crafted from the choicest wood pulp”.

This summer when I visited Anita Dongre showroom to see the latest collection, the LIVA fabric outfits simply looked outstanding and attractive. With their free-flowing silhouettes and breathable drapes, fluid fabrics can be designed for regular or party wears. Be it a working day or a day out for a get-together, in our Indian culture we love to be draped in a Sari or wear colourful churidhars. But thinking about the discomofort and the work hassle that the outfit will cause we compromise. Either we wear a comfortable outfit and look plain, or we wear a fashionable wear and remain conscious the whole day about the dress, which will affect our productivity. This is were the new fluid fabric brings the balance, you can move about effortlessly and confidently in your favourite style of dressing.

fluid fashion 2

Fluid fashion is about looking and feeling good everyday, with the added satisfaction that we are not exploiting nature. Trees can be replanted which means the latest fashion trend is eco-friendly.

Natural Fluid Fabric is being rampantly used by leading designers to created their latest collections. Fluid fashion outfits are being sold by many renowned brands. Celebrities are finding the fabric a welcome change from the regular fabric that are welcome change from the boxy silhouettes or tight dresses.

The winter/fall collection are now in the market and there are yet more new styles and combination of the fluid fashion. The fashion Designers are planning to bring in more designs using the fluid fabric. I feel very Natural Fluid Fashion is getting trendier and very soon the wardrobe of every fashion conscious woman India will have fluid fashion outfits.

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